From time to time, in this space, we try and give you a sense of some of the work of the PR/Communications Dept. for the Archdiocese. My previous blog entry spoke of the Saturday ordination of Toronto's newest priest, Fr. Mounir El-Rassi. Some of you may have watched a very nice story put together by Karlene Nation at CTV Toronto that appeared on the Sunday supper hour newscast - a 2 minute and 30 second story. Sounds simple enough. Well let's rewind to show you a little more about how the story came to be.
It starts on the afternoon of Thursday, August 13, 2009. I'm in Ottawa for meetings so Nerissa Flores in our office takes a call from Karlene. She's looking to do a story about vocations, someone interested in religious life. Can we find a man and a woman to profile for a story that will run this weekend?
Knowing Mounir's ordination was taking place in two days made finding our male interviewee a slam dunk. Check. Finding a woman moving into religious life proved a more difficult challenge.
For the next 3 hours, Nerissa works the phones - one religious community declines confessing they had a bad experience previously with the media and are reluctant to speak for this story; another religious community tries to line someone up only to find out the individual is not available. Finally, close to 5 p.m., Nerissa tracks down a woman from the Sisters of the Precious Blood, prepared to go on camera the next day. Great job Nerissa!
Meanwhile, in Ottawa, I'm working the phones to set up something with Mounir, hopeful that he will be available the day before his ordination for a chat with the media.
Friday morning arrives only for us to learn that CTV only has time in the segment to profile one of the individuals and they elect to go with the priest. We agree to meet at St. Barnabas Parish in Scarborough (where Mounir was completing his internship) at 11:00 a.m. for an interview and some b-roll (footage that can be used to help tell the story). I call the Sisters of Precious Blood with apologies for the cancelled interview (I think they're actually relieved).
St. Barnabas Parish is unique as the rectory (clergy living quarters) is not attached to the church. It's about 5 km away. Enroute I call Mounir to ask if he can bring some casual clothes as well as his traditional "blacks" to wear as I just received an email from Karlene asking for some casual clothes. Mounir happily makes the trek back to the rectory and does a quick change, arriving back at the church as the CTV crew arrives, with a smiling Karlene Nation leading the way.

We settle in the offices of the parish for the interview, which goes about 30 minutes. Mounir tells his vocation story about 5 times, as Karlene puts it, "to help everyday viewers understand the story in simple terms." All the while, the pastor of the parish, Fr. Edwin Gonsalves is preparing for a Friday noon hour wedding taking place steps away.
We finish the interview and prepare to film some b-roll. Two late guests for the wedding and the parish caretaker are solicited into helping out for an "interactive" conversation with Mounir. He walks in and out of the church about 10 times so that the camera operator can get the appropriate angle.
My cell phone rings - it's a woman looking for a letter of congratulations from the Pope for her parents' 71st wedding anniversary which takes place Saturday. I digress...
A happy Filipino couple, newly married, comes out of the church to find a smiling Mounir greeting them with CTV cameras filming away. They must wonder how their Friday noontime nuptials have attracted such attention.
An interview with yours truly on the formation process for priests takes place - it lasts about 10 minutes (they end up using 8 seconds - I'm not insulted - this is standard practice). Mounir does some more friendly hellos on camera before we wrap things up. It's about 1:30 p.m. - 2.5 hours since we began.
In the course of the afternoon, I receive 4 more phone calls and 3 emails from Karlene asking to clarify a number of issues, pronunciations, spelling, etc. The last call comes at 7:00 p.m. in the midst of feeding a baby pureed squash.
Saturday morning I arrive at St. Michael's Cathedral about 9:30 a.m. Carol Charles, camera operator at CTV is there and we get her in position for the best spot to film during the ordination. Karlene shows up about 30 minutes into the ordination and is soon in tears, moved by the beauty of the ceremony. We say our goodbyes shortly thereafter and I say a quiet prayer that the story will be one that Fr. Mounir can be proud of. The story is a good one. It airs during the 6 p.m. newscast. It's an accurate piece, warm, respectful and tells the wonderful faith journey of a man who began his discernment in his 20's in Lebanon and, this weekend, at the age of 42 became Toronto's newest Catholic priest.
Three days, 25 phone calls, 19 emails, one cancelled interview, one tired seminarian I mean priest, a tearful reporter and a baby who enjoys squash. All for 2 minutes 30 seconds. Was it worth it?
Absolutely.
Photos: CTV, Freefoto.com